Step 1 – Campaign Overview

Once you have selected the “New Campaign” main menu selection you need to define the Purpose/Scope, target audience and your expected ROI.

Step 1 – Campaign Overview

The form below consists of several key items of a mobile program. The completed form will be emailed automatically to each contributing team member.

Campaign Name

What is the limit of characters for the name ?

Purpose / Scope

Define the general overview of the mobile campaign. Generally, there are multiple people with specific roles involved in each project. The Purpose / Scope section will help everyone on the team understand the priority and everyone on the team understand the priority and components of the campaign.

Define the Target Audience

Define the mobile audience, who needs the information as a high priority? Which section/department/group/ channel of the enterprise will receive the campaign?

Expected Results (ROI)

How does your team define a measured successful campaign? What are your benchmarks? What is your ROI?

IMPORTANT: This information is forwarded to all team members by email as well provides a basic frame work for all reports generated to track the ROI.